Revenue Growth · GTM Strategy · Sales Operations
Senior revenue leadership — fractional or project-based — for startups and growth-stage companies that need to get to market fast, sell smarter, and build the infrastructure to sustain it.
How we work together
Whether you need embedded leadership or a focused sprint, J3 structures around what actually moves the needle for your business.
Ongoing strategic and operational support — a senior revenue partner without the full-time cost. Ideal for early-stage companies building their GTM foundation or scaling through their first growth phase.
Typically 2–3 days/week · 3–6 month engagements · Includes team coaching
Scoped projects to build a specific asset, solve a defined challenge, or run a structured diagnostic. You get a senior perspective applied to a specific problem, with a clear output at the end.
4–12 week sprints · Fixed scope · Documented deliverables
Services
End-to-end revenue and GTM expertise, applied where your business needs it most.
ICP definition, channel strategy, messaging architecture, and launch sequencing. Build a GTM motion that creates pipeline efficiently — not just activity.
Market segmentation, value proposition design, and competitive differentiation. Ensure your sales team always knows exactly who they're selling to and why it matters.
Structured discovery frameworks, objection handling, qualification standards, and deal review cadences — so every rep executes with consistency and conviction.
CRM architecture (Salesforce and beyond), pipeline governance, forecasting infrastructure, and KPI dashboards that give leadership real visibility into revenue health.
Diagnose and fix the friction points that slow down conversion: handoffs, qualification gaps, deal review rigor, and activity metrics that connect to outcomes.
Team design, role clarity, hiring profiles, compensation structures, and management systems — built to take a scrappy early team and make it a repeatable growth engine.
Strategic counsel for founders navigating their first commercial hires, early enterprise deals, or the transition from founder-led sales to a scalable organization.
Results
Across EdTech, SaaS, and global education businesses — consistently measurable outcomes.
"Scaled from zero to a revenue-generating organization — built the pipeline, closed the first enterprise accounts, and put the operating model in place to sustain it."
Early-stage EdTech · Nonprofit to Revenue-Generating
"Grew cross-sell from 12% to 60% of revenue in six months by building a consultative selling motion and coaching the team to execute it consistently."
Hypergrowth SaaS · Channel Sales Organization
"Partnered with founders to define ICP, value proposition, and distribution strategy — from whiteboard to executable GTM plan."
SaaS Startup Advisory · Fractional Engagement
About
I've spent 15+ years building and leading revenue organizations across SaaS, EdTech, and global education — as a founder, operator, and advisor. I've carried bags, coached managers, redesigned compensation structures, and built CRM playbooks. I know where the bodies are buried at every stage of commercial growth.
J3 Consulting exists for the companies that need senior GTM leadership now — not six months from now when they can afford the full-time hire. I work with a small number of clients at a time so the engagement is actually substantive.
Get in touch
If you're navigating an early GTM motion, a scaling challenge, or a specific revenue problem — a short conversation is usually enough to figure out whether there's a fit.