Revenue Growth · GTM Strategy · Sales Operations

Build revenue engines
that actually scale.

Fractional and project-based revenue leadership for companies that need to move fast and build something that lasts.

$40M+

ARR built

50%

Sales cycle reduction

15+

Years experience

Start a conversation See how I can help

How we work together

Two ways to engage

Pick the model that fits where you are.

Fractional Leadership

Embedded VP-level revenue leadership

Senior revenue leadership embedded in your business. The impact of a full-time hire without the overhead.

2–3 days/week · 3–6 month engagements

Project Work

Focused engagements with clear deliverables

A defined problem, a senior perspective, a clear deliverable.

4–12 week sprints · Fixed scope

Services

What J3 delivers

Applied where your business needs it most.

Go-to-Market Strategy

ICP, channel strategy, and launch sequencing built to create pipeline, not just activity.

Positioning & Messaging

Sharp positioning so your team always knows who they're selling to and why they win.

Sales Playbooks

Discovery frameworks, objection handling, and deal review cadences so every rep executes the same way.

Sales Operations

CRM architecture, pipeline governance, and forecasting that give leadership real visibility.

Process Optimization

Find and fix the friction points that slow down conversion.

Structuring for Scale

Team design, hiring profiles, and compensation built to turn an early team into a repeatable engine.

Startup Advisory

For founders navigating their first hires, early enterprise deals, or the move away from founder-led sales.

Results

What the work produces

Numbers from the work.

100%+

ARR growth achieved in under 2 years at a hypergrowth SaaS company

$1.5M

Year-one revenue built from zero at an early-stage EdTech organization

50%

Reduction in sales cycle length through outbound process redesign

95%

Client renewal rate sustained through disciplined account management

25%

Operating cost reduction through commercial process optimization

8→40

AE team scaled while maintaining forecast accuracy and performance

"Zero to revenue-generating. Pipeline built, first enterprise accounts closed, operating model in place."

Early-stage EdTech · Nonprofit to Revenue-Generating

"Cross-sell went from 12% to 60% of revenue in six months."

Hypergrowth SaaS · Channel Sales Organization

"Whiteboard to executable GTM plan in weeks, not quarters."

SaaS Startup Advisory · Fractional Engagement

15+

Years leading revenue teams

$40M+

ARR built across organizations

Continents operated across

AEs scaled in a single org

SaaS · EdTech · Education

Industries with deep operator experience

About

Julio Bañados, MBA

15+ years building revenue organizations across SaaS, EdTech, and global education. Founder, operator, advisor. I've done the work at every stage.

J3 works with a small number of clients at a time. That's intentional.

MBA, Hult International Business School, Cambridge MA

Certificate in Disruptive Strategy, Harvard Business School Online

Certified Scrum Product Owner · Challenger Core Sales Certification

Operated across the US, LATAM, Spain, and global markets

Build revenue enginesthat actually scale.